Jon Card in conversation with Mary Portas

Media secrets

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Chief Storyteller programme

Hands on guidance, contacts and resources to get you going

Inspirational leadership speaker and author, Caspar Craven one of our Chief Storytellers
  • The Chief Storyteller Programme is for ambitious CEOs, managing directors and company founders who want to power their enterprises through press and publicity.
  • Your story written by national business journalist Jon Card
  • A full, professional photoshoot
  • A publication guarantee
  • Direct access to journalists
  • Hands-on support with both content creation and strategy
  • Storytelling mastery
Case studies

How to make your company famous

All the secrets that are fit to print

Jon Card at his book launch
  • You’ll hear from a range of top business journalists including Emma Sheppard, freelance writer for The Guardian, BBC and WIRED and James Hurley, enterprise editor at The Times.
  • You’ll learn the time-honoured storytelling techniques that Oscar-winning film directors, PR gurus, savvy business leaders and successful politicians use to capture the attention and imagination of audiences.
  • Jon also delves into the media strategies used by world famous entrepreneurs such as Sir Richard Branson, Steve Jobs, Elon Musk, Anita Roddick and James Dyson.
Buy the book

Media Masterclasses

Online or in person, answering questions on key topics including:

  • The role of a journalist and how businesses can best understand them
  • How to create a compelling story for your business
  • Resources companies need to launch a successful media campaign
  • Why some campaigns gain huge amounts of coverage while others fail
  • How to find the right journalist to contact
  • How and when to approach a journalist
  • What companies need to do to prepare for interaction with the press